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Why matcha
Matcha is tea leaves ground on stone into a fine powder. You whisk it into water and drink the whole leaf, which is why it tastes fuller than steeped green tea and has more caffeine: roughly 60–70 mg in a 2 g cup.
Why matcha
For a few weeks before picking, the tea plants are covered from the sun. The leaves grow a deeper green and keep more of their sweetness and umami.
Why matcha
Making matcha takes a few quiet minutes and both hands: sift, pour, whisk. A small ritual in the middle of the day, made to be shared.
Start with the basics
Ceremonial
Ceremonial grade, 30 g
One 30 g tin makes about 15 bowls. First-harvest Okumidori from Shizuoka, Japan, ground on stone.
Shade-grown
First harvest
Stone-ground
Vegan
Recipes
Hot Drinks
Ice Drinks
Culinary
All recipes
Efflo against the shelf
You can see the difference
Drag the handle: Efflo ceremonial on the left, supermarket matcha on the right.
Efflo ceremonial
Supermarket matcha
This matcha feels like a small luxury in my day. It is super smooth and easy to make. Love it.
Sara S.
I have tried a lot of matcha, and this one stands out. The taste is smooth, fresh, and never bitter. It is now part of my morning routine. Highly recommended!
Maria P.
This matcha has such a clean, vibrant flavor. It feels like a moment of peace in my day: bright and fresh. A beautiful daily ritual.
Celia S.
About us
Matcha has been a quiet constant in my life, a thread woven through years of movement, growth, and connection. I first found it while studying dance in Canada, clutching warm cups between classes and late-night rehearsals. What made those moments meaningful wasn’t just the drink itself.
With love, Sintija
Read moreCompare
Which grade is made for you?
Ceremonial is whisked with water and drunk on its own. Premium is built to hold its own against milk.
Learn more
With water, whisked
With milk, in lattes
Smooth, fresh, never bitter
A fuller, stronger taste that holds its own with milk
First harvest
First and second harvest
2 g in 70–80 ml of water
2 g, then 150–180 ml of milk
Got questions? We are here to help.
How long does delivery take?
Orders are processed Monday to Friday. Standard delivery is 1 to 3 business days and you get a tracking email when it ships. EU rates are shown at checkout and include VAT. Free over €60.
Can I return it?
Yes. You have 14 days from delivery to change your mind, apart from opened matcha, which cannot be returned for hygiene reasons. If your matcha is not right or arrives damaged, we refund it. Read our refund policy.
What does ceremonial grade mean?
Ceremonial matcha is the matcha made to drink with nothing but water. Ours is from the first harvest, Okumidori cultivar, grown in Shizuoka, Japan and ground on stone in small batches: smooth, sweet and full of umami.
How much matcha per cup?
2 g a cup: two level bamboo scoops, or one heaped teaspoon. One 30 g tin makes about 15 cups.
How much caffeine is in it?
A cup made with 2 g of matcha has roughly 60–70 mg of caffeine. A cup of coffee has around 100 mg, and a cup of green tea around 30 mg. For less, use a little less matcha.
How should I store it?
Airtight, cool and dark. Once opened, enjoy it within 30–60 days, while it is bright green. If you keep it in the fridge, let the sealed tin come to room temperature before opening.